Mexico City
The leading Mexican spirits brand Cuervo announces its collaboration with fr·ee, to create a limited edition Tequila bottle that is a joint celebration of both companies' pursuit of immaculate craftsmanship and sophistication.
fr·ee's design for the new Tequila bottle takes the nectar of the Gods back to its origin. The skin of the bottle is textured with a tactile pattern, recalling the symbolic Agave plant which ancient Aztecs have cultivated for tequila since the 16th century.
The pattern is applied with architectural accuracy, bringing added refinement to the clean lines of the bottles silhouette which takes its shape after piña - the heart of the Agave plant. The bottle fits naturally into human hands, while the parametric texture gives it a contemporary feel and lets light shine playfully through the diamond shaped ornaments.
